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Everything on the site, in one place.

Core

Home

Overview of the work, approach, and systems.

About

Background, perspective, and how I approach problems.

Contact

Get in touch about a problem, system, or idea.

How We Work

Frame the Problem

Clarify what is actually being solved before anything is built.

Allocate Intelligence

Decide what belongs to software, AI, and human judgment.

Solve the Problem

Produce the type of solution the problem requires.

What We Deliver

Insights

Understanding that reduces uncertainty.

Decisions

Direction that guides action.

Systems

Capabilities that continue creating value.

Insight Outcomes

Research & Knowledge Understanding

Understanding developed through research, publications, reports, evidence, and large bodies of information.

Customer & Audience Understanding

Understanding how customers, users, readers, stakeholders, and audiences think, react, and decide.

Product & Market Understanding

Understanding how products, services, concepts, and opportunities are perceived and evaluated.

Communication Understanding

Understanding how messages are communicated, interpreted, framed, and received.

Collective Understanding

Understanding what groups of people collectively know, believe, value, prefer, expect, or experience.

Decision Outcomes

Strategic Direction

Determining where effort, resources, and attention should be focused.

Prioritization

Determining what deserves attention now and what can wait.

Opportunity Selection

Determining which opportunities deserve commitment.

Communication Direction

Determining how ideas, products, organizations, and people should be positioned and communicated.