Product and market insight
Understanding how products, concepts, opportunities, and experiences are perceived, evaluated, and validated.
Product & Market Understanding evaluates how products, concepts, experiences, and opportunities are perceived.
The objective is not to collect opinions. The objective is to understand what those evaluations suggest about value, clarity, credibility, desirability, and future potential.
The source material usually comes from feedback, evaluations, observations, research, or testing related to a specific product, concept, service, experience, or opportunity.
Analysis of qualitative feedback provided about a drawing, identifying strengths, weaknesses, recurring observations, and opportunities for improvement.
Evaluation of how people experienced a website, including trust, clarity, usability, perceived value, credibility, and opportunities for improvement.
Understanding what research, publications, reports, and large bodies of information collectively reveal.
Understanding how customers, readers, users, and audiences think, react, and experience.
Understanding what groups of people collectively know, believe, value, prefer, expect, and experience.
Understanding how messages are communicated, framed, interpreted, and received.
IntelAnvil can help turn evaluations, feedback, observations, and testing into structured product and market insight.
