Strategy

Choosing Strategic Direction

Determining the broader direction, objectives, and long-term course of action.

Making Strategic Commitments

Strategic choices must often be made before every uncertainty can be resolved.

Strategic direction defines where an organization intends to compete, how it plans to create value, and which major commitments should guide future effort and investment.

Turning Possible Futures Into Strategic Direction

INPUT

Strategic Alternatives

  • Enter new markets
  • Expand existing offerings
  • Develop new capabilities
  • Pursue partnerships
  • Change the business model
  • Focus on a narrower market
OUTPUT

Strategic Direction

  • Where to compete
  • How to create value
  • What capabilities to build
  • Where to invest
  • What opportunities to pursue
  • What not to pursue

Example Reports

Thought Tapestry Product Direction

Evaluation of alternative directions for Thought Tapestry before focusing the product on capturing thoughts and revealing patterns and connections across them.

Product directionProduct strategyStrategic direction

IntelAnvil Positioning Evolution

Evaluation of alternative ways to position and organize IntelAnvil before committing to a clearer focus around problem framing, intelligence allocation, and practical solutions.

Business directionStrategic positioningService architecture

Market Expansion Direction

Evaluation of alternative growth paths such as entering a new market, expanding existing offerings, or focusing more deeply on current customers.

Market strategyGrowth directionStrategic alternativesExpansion

Different Types of Decisions

Setting Strategic Direction?

Let's determine which future direction and commitments best support your long-term objectives.