Strategy

Choosing Strategic Direction

Determining the broader direction, objectives, and long-term course of action.

Making Strategic Commitments

Strategic choices must often be made before every uncertainty can be resolved.
Choosing direction requires comparing possible futures, opportunities, risks, capabilities, and major commitments against long-term objectives.
IntelAnvil determines which direction provides the strongest basis for where to compete, how to create value, and where future effort and investment should go.

Turning Possible Futures Into Strategic Direction

INPUT

Strategic Alternatives

Enter new markets
Expand existing offerings
Develop new capabilities
Pursue partnerships
Change the business model
Focus on a narrower market

OUTPUT

Strategic Direction

Where to compete
How to create value
What capabilities to build
Where to invest
What opportunities to pursue
What not to pursue

Example Reports

Featured

ThoughtTapestry Market Research

Research with potential customers to evaluate interest in the ThoughtTapestry product concept and willingness to pay, providing evidence about whether the opportunity was worth continuing to pursue.

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Market researchOpportunity evaluationStrategic direction

IntelAnvil Positioning Evolution

Evaluation of alternative ways to position and organize IntelAnvil before committing to a clearer focus around problem framing, intelligence allocation, and practical solutions.

Business directionStrategic positioningService architecture