Product Interest
How interested would you be in using ThoughtTapestry?
86420
3
2
3
4
7
4
7
1
2
3
4
5
6
7
1 — Not at all interested7 — Extremely interested
Mean: 4.67 / 7Median: 5 / 7Rated 5–7: 60.0%Rated 6–7: 36.7%
Market Research · Example Report
Using Market Research to Evaluate a Product Opportunity
Market research can test how potential customers respond to a product concept and provide evidence about whether the opportunity is worth pursuing.
Joel Vuolevi · September 8, 2026
From Product Concept to Market Evidence
- A promising product concept does not necessarily mean there is a promising market opportunity.
- Potential customers can be introduced to the proposition to test whether they actually find it interesting and valuable.
- Different forms of evidence can then be combined to determine whether the opportunity deserves further development.
The ThoughtTapestry Market Question
ThoughtTapestry had a defined concept and a set of proposed capabilities based partly on earlier product research. The next question was whether potential customers found the resulting product sufficiently interesting and valuable to support further development.
The Market Question
Does the available market evidence support continuing to develop and pursue ThoughtTapestry?
IntelAnvil investigated this with UK-based participants recruited through Prolific. Participants were introduced to the ThoughtTapestry concept and its proposed capabilities before evaluating their overall interest in the product and willingness to pay.
Explore ThoughtTapestry →1. Measure Product Interest
Understanding what people want a product to do does not tell us whether they actually want the product itself.
In the study (n = 30), participants were introduced to ThoughtTapestry and its proposed capabilities before rating their overall interest in the product on a seven-point scale.
What the Results Show
Interest leaned positive. The median participant rated their interest at 5 out of 7, while 60% gave a rating of 5 or higher.
At the same time, the results did not indicate uniformly strong interest. Just over a third of participants gave one of the two highest ratings.
The evidence therefore suggested meaningful interest among part of the potential market, while leaving open important questions about how broadly and strongly the product would appeal.
2. Test Willingness to Pay
Interest in a product does not necessarily mean someone would pay for it.
Participants were therefore asked whether they could imagine paying for ThoughtTapestry. Those who answered yes entered their monthly value as an open-ended amount rather than selecting from predefined price ranges.
Willingness to Pay
Would people consider paying for the product?
Willingness to pay
Would consider paying58%
58% would consider paying42% would not
Median stated monthly value among respondents willing to pay
£10
What the Results Show
The willingness-to-pay results provided an additional commercial signal. More than half of participants could imagine paying for the product, and £10 per month emerged as the median stated value among those participants.
These results do not establish a validated price or prove that participants would make a real purchase. Stated willingness to pay is weaker evidence than observed purchasing behavior.
Combined with the product-interest results, however, they provided further evidence that ThoughtTapestry was creating perceived value for a meaningful part of the sample.
What the Research Tells Us
Together, the results provided a stronger basis for deciding:
- Whether the opportunity warranted further development
- Whether there was enough customer interest to justify continued investigation
- Whether a paid product appeared plausible
- What uncertainties should be tested next
Together, the results provided positive evidence that potential customers were interested in ThoughtTapestry and that a paid product was plausible.
From Product Idea to Market Evidence
A product can be investigated progressively: first determine what it should do, then evaluate whether the resulting opportunity is worth pursuing, and finally test how potential customers respond to a real proposition.
Stage 1
Product Research
What should the product do? Explore what potential users want and determine which capabilities deserve priority.
View Product Research →Stage 2
Current Report
Market Research
Is the product opportunity worth pursuing? Test customer interest, perceived value, and willingness to pay.
Stage 3
Website-Led Market Research
How do potential customers respond to the real proposition? Put the proposition in front of potential customers and test how they understand it and how interested they are.
View Website-Led Market Research →Have a Product or Product Idea to Test?
IntelAnvil can research how potential customers respond to your product or product idea and provide better evidence about whether the opportunity is worth pursuing.