Product Interest
How interested would you be in using ThoughtTapestry?
86420
3
2
3
4
7
4
7
1
2
3
4
5
6
7
1 — Not at all interested7 — Extremely interested
Mean: 4.67 / 7Median: 5 / 7Rated 5–7: 60.0%Rated 6–7: 36.7%
Market Research · Example Report
Using Market Research to Evaluate a Product Opportunity
IntelAnvil researched how potential customers responded to ThoughtTapestry to assess product interest, willingness to pay, and whether the market evidence supported continuing to pursue the opportunity.
From Product Concept to Market Evidence
- A product can appear promising while important questions about its market potential remain unanswered.
- ThoughtTapestry had a defined concept and a set of proposed capabilities. The next question was whether potential customers actually found the product interesting enough to support further development.
- Interest alone would not answer that question completely. IntelAnvil also wanted to understand whether some potential customers saw enough value in the product to consider paying for it.
The Market Question
Does the available market evidence support continuing to develop and pursue ThoughtTapestry?
IntelAnvil investigated this with UK-based participants recruited through Prolific. Participants were introduced to the ThoughtTapestry concept and its proposed capabilities before evaluating their overall interest in the product and willingness to pay. This was the second stage of the ThoughtTapestry research progression, following earlier product research into what the product should do.
Explore ThoughtTapestry →1. Measure Product Interest
Understanding what people want a product to do does not tell us whether they actually want the product itself.
After participants had been introduced to ThoughtTapestry and its proposed capabilities, IntelAnvil asked them to evaluate their overall interest in the product.
In the study (n = 30), participants rated their interest in ThoughtTapestry on a seven-point scale.
What the Results Show
Interest leaned positive. The median participant rated their interest at 5 out of 7, while 60% gave a rating of 5 or higher.
At the same time, the results did not indicate uniformly strong interest. Just over a third of participants gave one of the two highest ratings.
The evidence therefore suggested meaningful interest among part of the potential market, while leaving open important questions about how broadly and strongly the product would appeal.
2. Test Willingness to Pay
Interest in a product does not necessarily mean someone would pay for it.
IntelAnvil therefore went beyond asking whether participants liked the concept and investigated whether they could imagine paying for ThoughtTapestry.
Participants who were willing to pay entered their monthly value as an open-ended amount rather than selecting from predefined price ranges.
Willingness to Pay
Would people consider paying for the product?
Willingness to pay
Would consider paying58%
58% would consider paying42% would not
Median stated monthly value among respondents willing to pay
£10
What the Results Show
The willingness-to-pay results provided an additional commercial signal. More than half of participants could imagine paying for the product, and £10 per month emerged as the median stated value among those participants.
These results do not establish a validated price or prove that participants would make a real purchase. Stated willingness to pay is weaker evidence than observed purchasing behavior.
Combined with the product-interest results, however, it provided further evidence that ThoughtTapestry was creating perceived value for a meaningful part of the sample.
What the Research Tells Us
The research provided two different forms of evidence about the ThoughtTapestry opportunity.
Product-interest testing showed how potential customers responded after being introduced to the product concept and its capabilities. Willingness-to-pay testing went further by asking whether that perceived value might translate into commercial interest.
Together, the results provided evidence for deciding:
- whether the opportunity warranted further development
- whether there was enough customer interest to justify continued investigation
- whether a paid product appeared plausible
- what uncertainties should be tested next
The research did not prove that ThoughtTapestry would succeed in the market. It reduced uncertainty around whether the opportunity was promising enough to keep pursuing.
From Your Idea to Better Market Evidence
Market research can evaluate an existing product, shape an emerging concept, or help determine whether an early idea is worth pursuing.
IntelAnvil can investigate whether potential customers are interested, what they value, whether they would consider paying, how different propositions compare, and where the strongest market opportunities may exist.
The research can start with the evidence available today and become more specific as the idea develops. Early studies can test interest and perceived value. Later research can examine positioning, pricing, customer segments, competing propositions, or actual market behavior.
Three Stages of ThoughtTapestry Research
Market research was the second stage in a progression of research around ThoughtTapestry. Product research first helped determine what the product should do. This study then tested interest in the resulting product concept and willingness to pay. The next stage tested how people responded when the ThoughtTapestry website itself had to communicate the product.
Stage 1
Product Research
What should ThoughtTapestry do? Research explored what potential users wanted and which capabilities they valued most.
View Product Research →Stage 2
Current Report
Market Research
Is the product opportunity worth pursuing? Potential customers were introduced to the product concept and asked about their interest and willingness to pay.
Stage 3
Website-Led Market Research
What happens when the website has to communicate the product itself? Participants explored the ThoughtTapestry website before their understanding and interest were evaluated.
View Website-Led Market Research →Have a Product or Product Idea to Test?
IntelAnvil can research how potential customers respond to your product or product idea and provide better evidence about whether the opportunity is worth pursuing.