Communication insight
Understanding how messages are communicated, framed, interpreted, and received.
Communication Understanding examines how messages are framed, structured, emphasized, and interpreted.
The objective is not to determine whether a message is correct or incorrect. The objective is to understand how communication influences interpretation.
The source material usually consists of written, spoken, or visual communication intended to inform, persuade, explain, or influence an audience.
Analysis of Paul Graham's influential startup essay examining framing, argument structure, emphasis, certainty, and persuasive communication techniques.
Analysis of an opinion article examining whether members of Congress should be allowed to trade stocks, focusing on positions, framing, evidence, certainty, and persuasion.
Congress Stock Trading Ban Debate
Analysis of news reporting examining how events are framed, which facts are emphasized, how narratives are constructed, and how language influences interpretation.
Analysis of Martin Luther King Jr.'s historic speech examining rhetoric, emotional signals, framing, moral language, certainty, and persuasive communication techniques.
I Have a Dream
Understanding what research, publications, reports, and large bodies of information collectively reveal.
Understanding how customers, readers, users, and audiences think, react, and experience.
Understanding how products, concepts, opportunities, and experiences are perceived, evaluated, and validated.
Understanding what groups of people collectively know, believe, value, prefer, expect, and experience.
IntelAnvil can help turn articles, reports, speeches, and other forms of communication into structured insight.
