Website-Led Market Research · Example Report
Website-led market research can turn a product idea into something potential customers can actually encounter, making it possible to test both how they understand the proposition and how interested they are in it.
Joel Vuolevi · September 9, 2026
Earlier product and market research had helped determine what ThoughtTapestry should offer and provided positive evidence of customer interest. IntelAnvil then built the ThoughtTapestry website, creating a real product proposition that could be put in front of potential customers.
The Research Question
Does the ThoughtTapestry website communicate the product clearly and generate interest among potential customers?
IntelAnvil investigated this through a website evaluation with nine participants conducted using Judge My Website. The research examined both their interest in what the website was promoting and how they understood the product after exploring it.
Building the website made it possible to test how people responded to ThoughtTapestry as an actual product proposition.
Nine participants explored the website and then rated their interest in what it was promoting on a seven-point scale.
Product Interest
The published evaluation reported an average normalized interest score of 76%, indicating a generally positive response to the product presented by the website.
This provided evidence that ThoughtTapestry could generate interest when potential customers encountered the product through its website.
Interest alone, however, does not show that the website is communicating the product successfully. People also need to understand what is actually being offered.
Rather than simply asking participants whether the website was clear, IntelAnvil tested comprehension by asking them to explain the product themselves.
After exploring the website, participants answered an open-ended question in their own words.
Participant Question
Explain in one sentence what this website is all about.
Percentages indicate the share of responses that explicitly mentioned each theme. One response could contribute to several themes.
ThoughtTapestry is an AI-powered connected thinking platform designed to help users capture thoughts naturally and automatically discover relationships, patterns, and overarching ideas across their notes.
ThoughtTapestry helps you connect your thoughts over time to reveal patterns, themes, and relationships you might otherwise miss.
The website lets you capture thoughts naturally while AI discovers the relationships, patterns, and the picture emerging across everything you collect.
It's a system to help organize your thoughts and see the patterns in them that you may not be able to on your own.
Participants repeatedly identified the central elements of the ThoughtTapestry proposition: capturing thoughts, using AI, connecting information over time, and discovering patterns or larger ideas.
Importantly, these were not descriptions supplied by IntelAnvil for participants to agree or disagree with. Participants reconstructed the product proposition themselves after exploring the website.
The responses therefore provided direct evidence about whether the website was communicating the intended product concept.
Together, the results showed:
Together, these findings provided positive evidence that ThoughtTapestry could communicate its proposition and generate interest when presented to potential customers through a real website.
The results shown here are selected from the full ThoughtTapestry website evaluation. The complete report includes additional quantitative ratings and open-ended feedback. View the full evaluation →
Some questions are difficult to answer while a product remains only an idea, description, or internal proposal.
IntelAnvil can turn an early proposition into a real website or other lightweight artifact, put it in front of relevant people, and use their responses to investigate how the proposition is understood and whether it generates interest.
The result is both something real and something that can be tested. Building becomes part of the research process.
A product can be investigated progressively: first determine what it should do, then evaluate whether the resulting opportunity is worth pursuing, and finally test how potential customers respond to a real proposition.
Stage 1
What should the product do? Explore what potential users want and determine which capabilities deserve priority.
View Product Research →Stage 2
Is the product opportunity worth pursuing? Test customer interest, perceived value, and willingness to pay.
View Market Research →Stage 3
Current Report
How do potential customers respond to the real proposition? Put the proposition in front of potential customers and test how they understand it and how interested they are.
IntelAnvil can build and test a website for your product or product idea with potential customers to find out whether they understand what you offer and how interested they are in it.