Website-Led Market Research · Example Report
IntelAnvil built the ThoughtTapestry website and tested it with potential customers to determine whether people understood the product and how interested they were in it.
The Research Question
Does the ThoughtTapestry website communicate the product clearly and generate interest among potential customers?
IntelAnvil investigated this through a website evaluation with nine participants conducted using Judge My Website. The research examined both their interest in what the website was promoting and how they understood the product after exploring it.
Building the website made it possible to test how people responded to ThoughtTapestry as an actual product proposition.
Participants explored the website and were then asked how interested they were in what it was promoting.
Nine participants evaluated their interest on a seven-point scale.
Product Interest
The published evaluation reported an average normalized interest score of 76%, indicating a generally positive response to the product presented by the website.
This provided evidence that ThoughtTapestry could generate interest when potential customers encountered the product through its website.
Interest alone, however, does not show that the website is communicating the product successfully. People also need to understand what is actually being offered.
Rather than simply asking participants whether the website was clear, IntelAnvil tested comprehension by asking them to explain the product themselves.
After exploring the website, participants answered an open-ended question in their own words.
Participant Question
Explain in one sentence what this website is all about.
Percentages indicate the share of responses that explicitly mentioned each theme. One response could contribute to several themes.
ThoughtTapestry is an AI-powered connected thinking platform designed to help users capture thoughts naturally and automatically discover relationships, patterns, and overarching ideas across their notes.
ThoughtTapestry helps you connect your thoughts over time to reveal patterns, themes, and relationships you might otherwise miss.
The website lets you capture thoughts naturally while AI discovers the relationships, patterns, and the picture emerging across everything you collect.
It's a system to help organize your thoughts and see the patterns in them that you may not be able to on your own.
Participants repeatedly identified the central elements of the ThoughtTapestry proposition: capturing thoughts, using AI, connecting information over time, and discovering patterns or larger ideas.
Importantly, these were not descriptions supplied by IntelAnvil for participants to agree or disagree with. Participants reconstructed the product proposition themselves after exploring the website.
The responses therefore provided direct evidence about whether the website was communicating the intended product concept.
The website served two purposes at once: it presented ThoughtTapestry to potential customers and created something concrete that could be tested.
The interest results provided evidence about whether the product attracted potential customers. The open-ended comprehension test provided separate evidence about whether they understood what the product actually was.
Together, the research provided evidence for deciding:
The research did not establish market demand by itself. It showed that potential customers could understand the product through its website, that the proposition generated interest, and that the website could be used to gather further evidence about the opportunity.
The results shown here are selected from the full ThoughtTapestry website evaluation. The complete report includes additional quantitative ratings and open-ended feedback. View the full evaluation →
Some questions are difficult to answer while a product remains only an idea, description, or internal proposal.
IntelAnvil can turn an early proposition into a real website or other lightweight artifact, put it in front of relevant people, and use their responses to learn whether the product is understood and whether it generates interest.
The result is not just a website. It is a practical experiment that replaces some of the assumptions around a product or market opportunity with evidence from real responses.
The website evaluation was the third stage in a progression of research around the same product opportunity. Each stage answered a different question and provided the basis for the next.
Stage 1
What should ThoughtTapestry do? Research explored what potential users wanted and which capabilities they valued most.
View Product Research →Stage 2
Is the product opportunity worth pursuing? Potential customers were introduced to the product concept and asked about their interest and willingness to pay.
View Market Research →Stage 3
Current Report
What happens when the website has to communicate the product itself? Participants explored the ThoughtTapestry website before their understanding and interest were evaluated.
IntelAnvil can build and test a website for your product or product idea with potential customers to find out whether they understand what you offer and how interested they are in it.