Decision outcome

Communication Direction

Determining how ideas, products, organizations, and people should be positioned and communicated.

What Is Communication Direction?

Communication Direction determines how ideas, products, organizations, initiatives, and individuals should be presented, positioned, and communicated.

The objective is not simply to create messages. The objective is to make intentional communication choices that support a desired outcome.

The outcome is a recommendation about how something should be communicated in order to create the intended understanding.

Questions It Can Help Decide

How should the product be positioned?
How should the organization be presented?
Which message should be emphasized?
Which narrative should lead?
How should a personal or organizational brand be communicated?
How should alternatives be compared?
Which communication approach best supports the objective?

Typical Inputs

Audience research
Customer feedback
Market research
Communication analysis
Alternative concepts
Image evaluations
Message testing
Stakeholder input
User reactions

Communication Direction Examples

Profile Picture Selection

Evaluation of alternative profile pictures to determine which image creates the strongest overall impression. The analysis examined perceived trustworthiness, professionalism, approachability, confidence, and overall suitability before recommending a preferred option.

Profile picture selectionPersonal brandingImage evaluationCommunication choice

Outcome

Selected the profile picture most aligned with the desired impression and communication objective.

Example report

Profile Picture Selection